|Your domain name
is your identity on the Internet. Whether you're marketing your
existing business online, or just starting a new business, establish
your corporate presence by registering a domain name to have
your business up and running on the World Wide Web.
Your website is your international face.
The image you depict through your website design is very crucial
for all international marketing efforts. Since, Nepal is a poor
country, we must accept that we will compete against the entire
travel industry for travel-dollars spent around the world. Here
are few designs to be considered for your website:
- Low Cost: A website
is certainly the most cost effective way of international marketing.
- Worldwide Acceptance:
If you don't have a website now, you are left far behind.
If you have a 4-color brochure, you will have to travel outside
the country for promotions/travel trade shows, work with wholesale
agents and spend a minimum of $1,000 to $5,000 every year when
Internet marketing does it all in a very low cost without any
hassle of travel and promotions. If you don't make the most of
the internet and your website right now, your competitor certainly
- Big Spenders: Almost
all the people in the USA are on the internet and Europe is not
far either. Working people who go on vacations usually spend 2
to 3 weeks per year, spending approximately $2,500 to $5,000 per
person. That's an average spending after deducting airfare of
$50 to $200 per day and you can tap this market.
- Invest at Par to Your Image:
Websites are like digital brochures. The more you spend, the greater
the image of your company. If you want big spenders, you'll also
need to invest in a website that will lure people. If a foreigner
sees a fancy website with proper English and design, they will
be more likely to trust your organization.
- Top Countries Accessing VisitNepal.com
in the year 2004: USA,
Australia, Singapore, UK, Canada, Netherlands, Germany, India,
Malaysia, France, Japan, Denmark, Italy, Sweden, Switzerland,
Israel, Belgium, Brazil, Finland, and Spain.
- Visual Referral: The
best form of advertising is certainly word-of-mouth referral business.
Your website should facilitate this. When a friend tells another
friend, trust is conveyed about your company. A website solely
cannot compete with this form of promotion, but it can certainly
help if your website address is on the brochure or business card
handed to a friend by a past client.
- Hook People with Good Content:
We've been promoting travel related business on the Internet for
8 years. Again and again, we see that BIG websites are NOT the
answer to successful promotion. The secret is to get people hooked
so they may send you an inquiry to start building a personal relationship.
- Promote Your Specialty:
Your existing marketing success should go hand-in-hand with whatever
you put on the Internet. If you specialize in Tibet tours, be
focused and be careful not to offer all kinds of other services.
You will lose the advantage of your specialized knowledge.
- Avoid Web-izing Your Local Brochure:
If we see one more website that reads like a Thamel brochure handed
to a budget backpacker, we may pack up and leave the country.
Western people are not interested in your cheap price neither
in your company being the best in service or your donations to
local schools. These are all stale, old marketing gimmicks well
known in other countries.
- Logos: Your
logo may be used to create your company image. Many organizations
have logos printed on cards and stationary with one of two colors
to be cost effective. Realize, the Internet offers you a chance
to use Graphics, Photos and Animation to draw attention to your
logo. Don't be afraid to experiment with your logo, or change
it altogether for the Internet.
- Offer a Personal Touch:
People want to FEEL who you are and what you do through your website.
Hearing stories, seeing smiling faces and knowing personal experiences
are all part of the cultural immersion that brings people to Nepal.
Why not present this information on your website? Don't you like
to hear a funny story rather than watching a TV commercial?
- Humor: Be funny, witty
and personal and people will want to work with you. VisitNepal.com
was recommended in Time
Magazine due to our funny stories of Yeti,
not just because we list Trekking Agents and Hotels.
Need help in creating Fun and Humorous
website? Contact Us.
A successful Internet Marketing campaign and proper web-site design
will allow a client to contact you from any page of the site with
an email link or a suggestion to fill out and submit an Inquiry/Input
- Email Link:
A simple email link to firstname.lastname@example.org
may get us lots of inquiries. Many of those are concerned to temperature,
weather and the best time to travel somewhere. An alternative
solution is to qualify the client with an Inquiry/Input Form.
- Inquiry/Input Forms:
Request more information to qualify the client and promote Add-on
Sales. An Inquiry form allows to ask questions about
the client. How many people will be coming? How long will they
stay? Would they need any help with Hotel Bookings, Trekking,
See a sample Inquiry Form - Here
The answers to your Inquiry questions to the client will be sent
to your own email address.
- Offer Less Information but More Reasons
to Contact: Another clever Internet marketing tip is to Hook clients
into sending you an Inquiry. Some examples are to offer a FREE
brochure or to show a single itinerary and offer more through
further contact. We have many examples of how this may be implemented
on your site. Simply contact
us for a FREE consultation
and we'll tell you more. Get it!!
Even if you have no answer for a specific
question, at least acknowledge the receipt of the message and send
a notice saying it will take some time to answer all the questions.
- Same Day Response: All responses
to inquiries should be clear, concise and sent within 24 hours
- Clear English and Specific Answers:
We have an example of a sponsor receiving 100 inquiries
and not booking a single client. Further analysis from their email
responses showed that the sponsor used poor English and tried
to get clients on the basis of fixed-departure treks that they
were not interested in. After reviewing 100 emails and bringing
in a trained marketing manager, 6 of the inquiries were converted
- Know Your Competitive Advantages: Most
web-surfers looking for travel information and pricing will shop
around on 3 to 5 sites that look appealing. These sites will all
receive a copy of the same email. Just like in the real world,
you'll need to be competitive and build trust with the client.
Less experienced companies often are overlooked for a more experienced
company even at the cost of a more expensive package.
- Email Addresses and Email Forwarding
Your website name and email address are one way to help promote
- Domain: If you own
your domain (i.e. www.nepalshangrila.com),
do not use your Nepal based email address (email@example.com)
as a Responding Address. Route your email through your domain.
This will promote your domain (firstname.lastname@example.org)
and make it easy for people to remember your email address.
- Sub-Domain: If you are a Sponsor
with VisitNepal.com, we also provide Email addresses that can
be forwarded to your Nepal based email box through any local ISP.
For more information with site promotion
- Select Promoting Your Site or Contact
Us for a FREE consultation.
We would like your Feedback
on Nepal, VisitNepal.com or any other related topic. If you notice
any errors in our site, please let us know. Your support in maintaining
an up-to-date site will be greatly appreciated.
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